What is the Global Sales Tracker?
What is the Global Sales Tracker?
The Global Auto Sales Tracker brings together global automotive sales from multiple data vendors in a single, harmonised view, allowing teams to understand worldwide demand trends and compare performance consistently across regions.
Use cases for the app:
Analyse global sales volumes by country, region, company, brand, model and propulsion type.
Track trends across all major global markets and drill into local dynamics.
Identify demand turning points early using MoM, QoQ, YoY growth and deviation metrics.
Understand how companies perform by region and how their mix is shifting over time.
Use proprietary SAAR forecasts to compare vendors and understand forward looking demand.
Why it matters
Most OEMs and suppliers rely on multiple datasets and internal teams to build a unified global picture.
This app eliminates manual stitching and gives a clean, comparable, updated view of global demand within seconds.
Teams can benchmark themselves against competitors, assess global portfolio exposure and quickly evaluate regions where they are over or underperforming.
What is the layout of the Global Sales Tracker?
What is the layout of the Global Sales Tracker?
Metrics definitions
Metrics definitions
Volumes | Number of vehicles (units) in the selected scope and period |
ASP | Average selling price per vehicle in the selected scope (typically calculated as revenue divided by volumes) |
Revenue | Total revenue generated in the selected scope and period, typically calculated as price times volumes |
SAAR Adjusted | Seasonally adjusted annual rate based on historical IHS or S&P Global forecast datasets where applicable. Provides an alternative external view of annualised demand using the data vendor’s seasonality model |
Column definitions
Column definitions
Company | Corporate group responsible for the vehicle (for example Volkswagen Group, General Motos, SAIC). |
Brand | Vehicle brand name as marketed to customers (for example Volkswagen, Buick, BYD) |
Model | Vehicle model or nameplate (for example Model 3, F‑150, Corolla). |
Global / Local | Splits between vehicles from local manufacturers and global manufacturers. For China Apps local would be Chinese HQ manufacturers (BYD, Geely, Xpeng etc) and Global would be ex China manufacturers (Volkswagen, BMW) |
Company Region | Geographical region associated with the OEM group headquarters or primary business region. Used for grouping rather than vehicle assembly location. For example Europe would include Volkswagen, BMW, Mercedes etc |
Ownership (Cons./JV) | Indicates whether the brand or model is produced under a wholly owned entity or a joint venture. Common in China where foreign OEMs partner with local manufacturers |
JV Partner | Name of the joint-venture partner associated with the model or production entity, used to identify vehicles produced or sold under JV structures and analyse their performance separately from wholly owned operations |
Propulsion | Propulsion type of the vehicle (for example Internal combustion engine (ICE), BEV, PHEV, HEV, EREV |
Propulsion (+xHEV SPLIT) | Propulsion type classification that includes extended hybrid categories such as HEV, MHEV, PHEV, EREV, alongside ICE and BEV |
Sales Region | High-level geographic region where the vehicle is sold or registered |
Sales Sub Region | More granular geographic grouping within a region (for example US vs Canada within North America) in which a vehicle is sold or registered |
Sales Country | Market country in which the vehicle is sold or registered |
Vehicle Type | High-level classification of the vehicle’s body style, such as sedan, hatchback, SUV, MPV, pickup, van, coupe, or convertible. Used to compare performance across major body style categories regardless of segment. |
Segment | Vehicle segment classification such as A, B, C, D, E, SUV, MPV, Pickup |
Sub Segment | More granular categorisation within the main segment. Provides finer breakdown such as B-SUV vs C-SUV, compact vs midsize sedan, or premium vs non-premium variants |
ASP | Average Selling Price |
Numerical filter definitions
Numerical filter definitions
ASP Bucket | Groups vehicles into price ranges based on their average selling price (ASP). Used to compare how different price tiers are performing across regions, segments, or propulsion types |
ASP Filter | A numerical filter that lets users set minimum and maximum ASP values to focus on vehicles within a specific price range. Useful for isolating premium, mid-market, or entry-level products |
Vendor filter definitions
Vendor filter definitions
Company-Brand-Model | Filters data by organisational hierarchy, allowing users to restrict results to specific OEM groups, brands, or individual models |
Global/Local | Filter separating domestic manufacturers from global (international) OEMs to compare performance of local vs foreign brands in a particular location |
Company Region | Filter limiting results to companies headquartered in selected world regions such as Europe, North America, or China |
Ownership (Cons.JV) | Filter that restricts results by ownership structure, enabling isolation of jointly produced models versus wholly owned OEM output |
Propulsion | Filter that allows users to select specific propulsion types including detailed hybrid categories such as HEV, MHEV, PHEV, EREV, alongside ICE and BEV |
Sales Region-sub-region-country | Combined geography selector that lets users filter by Sales Region, Sales Sub-Region, or Sales Country using a single hierarchical filter |
JV Partner | Filters data to vehicles associated with specific joint-venture partners, primarily for China where models are often produced under JV structures (for example SAIC-GM, FAW-VW). |
Vehicle Type | Filter by broad vehicle body styles such as light commercial vehicles |
Segment-Subsegment | Filter by detailed market segment groupings |