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Global Sales Tracker - Definitions

This is a guide on what each metric, column, filter or feature means within the Global Sales Tracker

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Written by Liam Rogan
Updated over a month ago

What is the Global Sales Tracker?

The Global Auto Sales Tracker brings together global automotive sales from multiple data vendors in a single, harmonised view, allowing teams to understand worldwide demand trends and compare performance consistently across regions.

Use cases for the app:

  • Analyse global sales volumes by country, region, company, brand, model and propulsion type.

  • Track trends across all major global markets and drill into local dynamics.

  • Identify demand turning points early using MoM, QoQ, YoY growth and deviation metrics.

  • Understand how companies perform by region and how their mix is shifting over time.

  • Use proprietary SAAR forecasts to compare vendors and understand forward looking demand.

Why it matters

Most OEMs and suppliers rely on multiple datasets and internal teams to build a unified global picture.

This app eliminates manual stitching and gives a clean, comparable, updated view of global demand within seconds.

Teams can benchmark themselves against competitors, assess global portfolio exposure and quickly evaluate regions where they are over or underperforming.


What is the layout of the Global Sales Tracker?


Metrics definitions

Volumes

Number of vehicles (units) in the selected scope and period

ASP

Average selling price per vehicle in the selected scope (typically calculated as revenue divided by volumes)

Revenue

Total revenue generated in the selected scope and period, typically calculated as price times volumes

SAAR Adjusted

Seasonally adjusted annual rate based on historical IHS or S&P Global forecast datasets where applicable. Provides an alternative external view of annualised demand using the data vendor’s seasonality model


Column definitions

Company

Corporate group responsible for the vehicle (for example Volkswagen Group, General Motos, SAIC).

Brand

Vehicle brand name as marketed to customers (for example Volkswagen, Buick, BYD)

Model

Vehicle model or nameplate (for example Model 3, F‑150, Corolla).

Global / Local

Splits between vehicles from local manufacturers and global manufacturers. For China Apps local would be Chinese HQ manufacturers (BYD, Geely, Xpeng etc) and Global would be ex China manufacturers (Volkswagen, BMW)

Company Region

Geographical region associated with the OEM group headquarters or primary business region. Used for grouping rather than vehicle assembly location. For example Europe would include Volkswagen, BMW, Mercedes etc

Ownership (Cons./JV)

Indicates whether the brand or model is produced under a wholly owned entity or a joint venture. Common in China where foreign OEMs partner with local manufacturers

JV Partner

Name of the joint-venture partner associated with the model or production entity, used to identify vehicles produced or sold under JV structures and analyse their performance separately from wholly owned operations

Propulsion

Propulsion type of the vehicle (for example Internal combustion engine (ICE), BEV, PHEV, HEV, EREV

Propulsion (+xHEV SPLIT)

Propulsion type classification that includes extended hybrid categories such as HEV, MHEV, PHEV, EREV, alongside ICE and BEV

Sales Region

High-level geographic region where the vehicle is sold or registered

Sales Sub Region

More granular geographic grouping within a region (for example US vs Canada within North America) in which a vehicle is sold or registered

Sales Country

Market country in which the vehicle is sold or registered

Vehicle Type

High-level classification of the vehicle’s body style, such as sedan, hatchback, SUV, MPV, pickup, van, coupe, or convertible. Used to compare performance across major body style categories regardless of segment.

Segment

Vehicle segment classification such as A, B, C, D, E, SUV, MPV, Pickup

Sub Segment

More granular categorisation within the main segment. Provides finer breakdown such as B-SUV vs C-SUV, compact vs midsize sedan, or premium vs non-premium variants

ASP

Average Selling Price


Numerical filter definitions

ASP Bucket

Groups vehicles into price ranges based on their average selling price (ASP). Used to compare how different price tiers are performing across regions, segments, or propulsion types

ASP Filter

A numerical filter that lets users set minimum and maximum ASP values to focus on vehicles within a specific price range. Useful for isolating premium, mid-market, or entry-level products


Vendor filter definitions

Company-Brand-Model

Filters data by organisational hierarchy, allowing users to restrict results to specific OEM groups, brands, or individual models

Global/Local

Filter separating domestic manufacturers from global (international) OEMs to compare performance of local vs foreign brands in a particular location

Company Region

Filter limiting results to companies headquartered in selected world regions such as Europe, North America, or China

Ownership (Cons.JV)

Filter that restricts results by ownership structure, enabling isolation of jointly produced models versus wholly owned OEM output

Propulsion

Filter that allows users to select specific propulsion types including detailed hybrid categories such as HEV, MHEV, PHEV, EREV, alongside ICE and BEV

Sales Region-sub-region-country

Combined geography selector that lets users filter by Sales Region, Sales Sub-Region, or Sales Country using a single hierarchical filter

JV Partner

Filters data to vehicles associated with specific joint-venture partners, primarily for China where models are often produced under JV structures (for example SAIC-GM, FAW-VW).

Vehicle Type

Filter by broad vehicle body styles such as light commercial vehicles

Segment-Subsegment

Filter by detailed market segment groupings

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